This October marks three years since we opened openbcn studios. And for a long time, I thought I knew what we offered. Until someone at our first anniversary party pointed it out with a word I’d never used: “This is boutique.”<\/p>\n
Boutique.<\/p>\n
I liked it. It resonated. I adopted it. Back then, no one else in the sector was using it. A few weeks later, other studios started calling themselves boutique too. I wasn’t surprised\u2014I’ve always thought outside conventional boundaries, and sometimes that means what’s genuinely new ends up inspiring others.<\/p>\n
But there was something that remained constant. Our clients’ reviews\u2014from the very beginning\u2014always said the same thing:<\/p>\n
“Marc fue muy atento y respondi\u00f3 a todas mis preguntas y peticiones antes y durante la sesi\u00f3n.”<\/p>\n
“If you have a problem they help you solve it with a smile, whether it is complex logistics or something as simple as moving a chair to another room.”<\/p>\n
“Super atento y muy cercano.”<\/p>\n
And I kept circling back to an uncomfortable question: if we all use the same word, what actually sets us apart?<\/p>\n
A year ago, I decided to stop. Stop growing without understanding. Stop responding without questioning. And dedicate time \u2014a lot of time, at a personal cost\u2014 to understanding what that word someone gifted me two years ago really means.<\/p>\n
It wasn’t a pretty process. It was a year of doubt, of exhaustion, of examining every detail under a microscope. Questioning every process, every interaction, every email, every quote. Constantly asking myself: does this make their work easier or just check a box? Does this give them real peace of mind or is it just theater?<\/p>\n
But it was also the year I learned the most about what it means to care for those who trust you.<\/p>\n
And gradually, I began to understand something: boutique isn’t a marketing label. It’s a way of working. It’s anticipating what a producer needs before they ask. It’s solving what comes up without them having to worry. It’s making production here feel as natural as working in their own studio.<\/p>\n
Words can be copied in weeks. Understanding what they mean takes commitment.<\/p>\n
And the most honest proof I have isn’t my words\u2014it’s the clients. Producers who’d worked at other places now also called “boutique” who work here now. And come back.<\/p>\n
Today we continue on that path. There’s no finish line where we can say “we made it.” Every day I look for ways to make the work easier for the producers who trust us. And I try to help even those who don’t book with me\u2014because this isn’t about winning a race, it’s about doing things right.<\/p>\n
Three years later, Spain remains a tough place to keep a business running. But when the clients and producers who come here keep coming back, and there are more and more of them, I understand we’re building something real.<\/p>\n
And when you ask them why, they say exactly the same thing the first reviews said a year ago or so.<\/p>\n
I don’t know if this is what I imagined when we opened. But I do know it’s what I want to keep building: a place where brands and producers who value excellence can work in peace, knowing everything else has been taken care of.<\/p>\n
And here we are. I don’t know what comes next, but if I’ve learned anything in these three years, it’s that there’s no rush when things are done right.<\/p>\n
Marc
\nStudio Manager[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
Some copied the word. No one understood its meaning.
\nThis is the story of how a word given at a party became a year of questioning, struggle, and, finally, understanding.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1472],"tags":[1814,1819,1815,1816,1823,1821,1817,1818,1820,1822],"class_list":{"0":"post-14121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-studio","7":"tag-aniversario","8":"tag-anniversary","9":"tag-barcelona","10":"tag-boutique","11":"tag-brand","12":"tag-client-experience","13":"tag-experiencia-cliente","14":"tag-filosofia","15":"tag-philosophy","16":"tag-reflection"},"_links":{"self":[{"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/posts\/14121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/comments?post=14121"}],"version-history":[{"count":0,"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/posts\/14121\/revisions"}],"wp:attachment":[{"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/media?parent=14121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/categories?post=14121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openbcnstudios.com\/en\/wp-json\/wp\/v2\/tags?post=14121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}