In 2006, Dove understood something many in audiovisual production forget: that 75 well-produced seconds can change more minds than a thousand generic ads.<\/p>\n
They uploaded a video that changed how millions of people understood beauty. The video was called “Evolution” and it started with a woman sitting in front of the camera in a conventional photography studio.<\/p>\n
Stephanie Betts. A cartoonist in her early 30s. Not a model, not an actress. Just a regular person willing to show the reality behind the images we see on billboards.<\/p>\n
For the next two hours in that photo studio, a team of makeup artists and hairstylists worked on her face and hair. Every detail studied to the millimeter, until she looked magazine-ready.<\/p>\n
Then came the photos. Hundreds of shots under perfect lights in the photography studio. And then the most unsettling part began.<\/p>\n
Photoshop.<\/p>\n
Stephanie’s neck was digitally stretched. Her shoulders, adjusted. Her skin, smoothed to eliminate any human texture. Her eyes, enlarged. Her mouth, inflated.<\/p>\n
The final result appeared on a giant billboard. And Stephanie was completely unrecognizable.<\/p>\n
At the end of the video, a simple but brutal phrase:<\/p>\n
“No wonder our perception of beauty is distorted.”<\/p>\n
<\/p>\n
<\/p>\n
Days of celebration with family and friends are coming, the laughter that needs no filter and the moments that require no production.<\/p>\n
And just like Dove with their message of real beauty, from our photography studio in Barcelona I’d like to wish you happy holidays from the heart.<\/p>\n
No generic postcards or retouched studio photos. In a sincere way.<\/p>\n
Because sometimes the simple is what matters most.<\/p>\n
Thanks for being part of this year.<\/p>\n
With this message the year ends and I say goodbye until 2026. After the holidays we’ll talk again. Meanwhile, I’ll enjoy my son and the rest of the family and friends for a few days.<\/p>\n
Happy holidays and happy new year 2026.<\/p>\n
Marc In 2006, 75 seconds of production in a photography studio changed how millions understood beauty. And why it matters today.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1472],"tags":[5238,5239,5240,5241,2246,5242],"class_list":{"0":"post-15099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-studio","7":"tag-autenticidad","8":"tag-dove-evolution","9":"tag-estudio-de-fotografia-barcelona","10":"tag-plato-fotografico","11":"tag-produccion-audiovisual","12":"tag-produccion-con-proposito"},"yoast_head":"\n
\nthe one who also writes L\u2019Atelier d\u2019id\u00e9es <\/em>by openbcn studios<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"